Author: User

Some sports marketers work on a full-time salaried basis. Others work on a contract basis, working for a certain team for a set length of time and for a specific fee. A few run their own marketing firms. In these cases, income varies greatly, depending on how successful they are, their area of specialization, the level of client service offered, and their sales ability. Entry-level positions in sports marketing can pay anywhere from $25,000 to $40,000 a year. With experience and seniority, salary levels can increase significantly. Marketing coordinators can earn between $30,000 and $55,000 a year, and marketing directors generally make upwards of $60,000 a year. Some experienced sports marketers, such as consultants, vice-presidents, and presidents, can earn more than $100,000 a year.

Michigan Wages
Level of Experience	Hourly	Annually
Entry	31.22	64,930
Median	43.30	90,070
Experienced	56.44	117,400

Advertising Account Executive Arts Administrator Event Planner Fitness Instructor Fundraiser Marketing Specialist Public Receptionist Specialist Race Car Driver Recreation Director Sports Instructor Sports Official

American Marketing Association (AMA) 311 South Wacker Drive, Suite 5800 Chicago, IL 60606 1-800-AMA-1150 http://www.marketingpower.com The AMA represents marketing professionals from the US and around the world. Be sure to have a look at the resources in the Learn section. KnowThis.Com http://www.knowthis.com This site provides marketing-related information for marketing professionals and students. National Sports Marketing Network (NSMN) http://www.sportsmarketingnetwork.com NSMN represents sports marketing professionals for an annual fee. Check out the free Careers/Job Board section to see the types of jobs available in the field.

Mike Cline

Sports marketers increase exposure for teams, sponsors, or causes. They attract large audiences to games and make sure they are entertained while they are there. Fan participation, group ticket sales, bus tours, and fan gift giveaways are among the tools sports marketers use to keep fans happy and satisfied.
They also work with product sponsors, such as sports drink companies, to promote their products at games. For example, fans may receive mini-bats, basketballs, hats, and even seat pads stamped with team and corporate logos.

Sports marketing requires an understanding of marketing, promotion, advertising, fundraising, and business. The best way to learn about these topics is through a post-secondary degree in marketing, business, sport management, or sport administration. Although it is possible to enter the field with an associate degree, a bachelor’s degree is preferred by many employers.
Marketing degree programs usually include courses in accounting, economics, consumer behavior, and marketing management. Sport management and administration programs typically include instruction in marketing, event management, and sport law. Many degree programs include internships, which allow students to obtain valuable on-the-job marketing experience.

Sports marketers spend most of their time in offices, organizing, planning, and fundraising. They also travel to visit sponsors, team managers, and charities. The job is not physically demanding, but can be mentally stressful. Marketers often work on deadlines and may put in 9 to 11 hours of work a day. Since they must be on-hand for events, evening and weekend work is common. Sports marketers typically take 15 vacation days a year.